Diriyah sought to realise its vision for Wadi Safar, an ultra-exclusive residential community often referred to as the “Home to The Kingdom’s Future.” With ambitions to attract the nation’s most established families, the challenge was twofold: to craft a compelling digital presence that reflected the luxury and sophistication of the Wadi Safar brand and to conceptualise innovative services that would seamlessly connect residents to their community and its world-class offerings.

Our first objective was to bring to life the experience of living in Wadi Safar, even though the development and its facilities were still under construction. We created an immersive and interactive digital platform that captured the essence of the community and provided potential residents with a sense of the lifestyle on offer. This sophisticated digital presence not only reflected the exclusivity of the Wadi Safar brand but also became an invaluable tool for sales teams, allowing them to showcase the development in a compelling and tangible way.

Our second focus was on imagining the future of digital services at Wadi Safar. With the freedom for blue-sky thinking, we proposed a suite of ambitious concepts to elevate the resident experience. These ranged from personalised, interactive branded artwork commemorating significant life moments—such as births and marriages—to transactional platforms that would cater to every household need. These forward-thinking ideas were designed to make living in Wadi Safar as seamless and remarkable as its vision, and they now form part of the development roadmap.

By combining cutting-edge design with innovative thinking, we helped Diriyah lay the digital foundations for what promises to be one of the world’s most prestigious residential developments. Wadi Safar now stands as a bold example of how digital placemaking can bring a vision of exclusivity and community to life.

Results: Confidential

Services: All