You Not Me is an independent consultancy led by Fred Beatson-Hird, a Programme Director and consultant specialising in digital, eCommerce, brand and transformation.
I partner with founders, marketing and digital leaders to define and deliver major customer facing change. It is the work their teams don’t have the time or specialist expertise to lead themselves.
Fred Beatson-Hird · Founder
How I can help
You
A successful business planning major customer facing change: a brand or experience rethink, new digital services, eCommerce modernisation, or wider transformation across your markets.
Your teams are stretched and your agencies can’t make change happen internally. You need someone who can drive progress forward while keeping your identity intact.
Me
I work inside your organisation to lead and de-risk the delivery of complex projects that matter to your growth plans.
I speak the languages of brand, eCommerce, marketing, operations, finance, design and technology, so the strategy is sound, everyone is aligned, momentum builds, and change lands in a way that stays true to who you are.
Global clients across multiple sectors
Work spanning luxury, retail, B2B, property, finance, insurance, travel and publishing.
Ways we can work together
Programme leadership
I take responsibility for the whole programme of work: shaping the plan, informing the strategy, keeping teams aligned, managing partners and suppliers, and making sure delivery moves forward smoothly from beginning to end.
Solving a specific problem
I help you work through something specific, whether that is a commerce strategy, choosing the right platform, a design challenge or unblocking a stalled workstream, and guide you towards the most practical way forward.
yes no maybe studio
For work that needs building as well as steering, my sister studio delivers technology strategy and build, AI-augmented and leaner, using the same senior method behind You Not Me.
Selected engagements
Noble Panacea
Luxury skincare · DTCOverhauled the direct to consumer channel and operational systems for an ultra luxury skincare brand, with a roadmap built around its science driven ethos.
2× revenue · 2× conversionCentral Retail
Retail · eCommerceReimagined the future of online shopping for one of Asia’s largest department store and supermarket groups, delivering a visionary platform matched to changing behaviour.
Knight Frank
Property · PlatformLed the redesign of the My Knight Frank platform around a user first experience and a robust design system for this global real estate leader.
Diriyah
Property · PlacemakingCreated an immersive digital experience for Wadi Safar, Saudi Arabia’s flagship residential development, setting a new benchmark for digital placemaking.