OFFICE, a leading name in UK footwear retail, engaged us to redesign their eCommerce platform to better reflect their brand identity and meet the demands of a modern online audience. I led the project team responsible for delivering a seamless site redesign, focusing on enhancing the customer experience while aligning the platform with OFFICE’s bold and contemporary aesthetic.

The project involved a comprehensive overhaul of the site’s design and functionality. We streamlined the user journey, making it easier for customers to browse, discover, and purchase products. A bold new visual direction was introduced to elevate OFFICE’s brand presence online, ensuring the platform resonated with both existing and new customers. The redesign also included intuitive features like enhanced search functionality and mobile-first design principles to cater to the evolving needs of digital shoppers.

Working closely with OFFICE, I ensured the project was delivered on time and to the highest standards, balancing creative ambition with the practicalities of eCommerce functionality. The new platform not only strengthened OFFICE’s online presence but also positioned the brand to compete more effectively in an increasingly competitive retail landscape.

Results: +163% online turnover / +20% in conversion rate

Services: Conceptualising Digital Products and Services • Programme and Project Management