Stylus, a global leader in trends intelligence, needed to transform its digital platform to reflect its position as a cutting-edge resource for innovation. I led the project strategy and delivery, tasked with redesigning and rebuilding the platform to meet the needs of Stylus’s diverse audience while supporting the brand’s ambitious growth goals.

The existing platform was outdated and struggled to showcase Stylus’s breadth of insights effectively. Working closely with the team, I developed a strategy to streamline the user experience, creating intuitive navigation that made it easier for users to access relevant insights. Alongside this, I directed a bold redesign to align the platform’s aesthetic with Stylus’s future-focused brand identity.

To further enhance the experience, we introduced personalised features such as tailored dashboards and content recommendations, ensuring users could quickly find the insights they needed. By blending strategic planning with seamless execution, the project delivered a modern, user-centric platform that reinforced Stylus’s position as a leader in trends intelligence and supported its mission to empower businesses to innovate.

Results: 10,000 reports migrated onto new platform

Services: All