Toronto Dominion Bank (TD Bank) engaged us to conceptualise, design, and build a state-of-the-art trading app for their private clients. The bank aimed to prevent attrition to fast-growing competitors and provide their financially literate client base with sophisticated tools to make informed investment decisions. The project’s complexity required leading cross-disciplinary teams across product strategy, UX, digital design, and software engineering.

The app had to offer an intuitive and seamless user experience, despite the vast array of functionality and diverse data sets it needed to visualise. A bespoke UX system was developed to simplify complex workflows, ensuring users could easily navigate the app’s tools and features. Built natively, the app integrated deeply with multiple critical systems, overcoming significant technical and regulatory challenges, including rigorous compliance, security, and penetration testing requirements.

The result was a highly successful trading app, downloaded over 100,000 times, and achieving an average rating of 4.5 stars from thousands of customers. By providing an intuitive yet powerful toolset, TD Bank retained its client base while reinforcing its position as a leader in private client services.

Results: +100,000 downloads / +4.5 stars on app store

Services: All